Spin Master: Tell Me without telling me ice cream experience

LOCATION: New York City  |  CLIENT: Spin Master

The Event
A decadent soft serve ice cream truck experience at three prominent locations (Madison Square Park, Bedford Ave, and Union Square Plaza) to tease and promote Spin Masters’ latest party game, Tell Me Without Telling Me.

The Solutions
We collaborated with Big Gay Ice Cream to create a limited edition soft-serve ice cream customized for this event. The exclusively curated toppings including Barnabas 23.75 karat eatable gold leaf and a perfectly wrapped golden cherry stole the show. We custom designed and wrapped the truck, making it an iconic part of the experience. To elevate the event, we hired improv experts from the Pit NYC who were able to entertain and engage the participants.

The Takeaway
Over the course of three days, we played over 1,000 games and TMWTMT was exposed to over 100,000 people on the streets. The event was made for capture and we helped Spin Master to acquire 3 days worth of content, all gold!