Old navy fashion week
LOCATION: BRYANT PARK | CLIENT: OLD NAVY | AGENCY: STUART WEISSMAN PRODUCTIONS
The Event
Launching the new series of Arrested Development for Netflix we produced a replica Banana Stand from the show that could travel to ten locations in New York and LA.
The Solutions
Attention to detail and practicality allowed us to create an attractive fan favorite.
The Takeaway
10,000 frozen bananas were distributed with the Bluth family logo on them, and when we ran out fans still wrapped around the corner to take a picture with the stand.
