NBC best Feb ever

LOCATION: NEw york  |  CLIENT: NBC  |  AGENCY: Clamor

The Event
To celebrate the fact that NBC hosted both the Winter Olympics and the Super bowl we created a surprise box with a custom digital countdown clock filled with entertainment. One large structure was assembled overnight in Rockefeller Plaza and a smaller unit was built simultaneously in Philadelphia's Comcast Center.

The Solutions
We developed a custom mod truss structure with synchronized and motorized panel shades. LED panels on three sides were hung off the structure with redundant cabling and weather-durable attachments. 

The Takeaway
Mark Ronson, DJ Jazzy Jeff (In Philadelphia), Salt-N-Pepa, and Andy Grammer all performed to live audiences. Footballs were tossed, prizes were distributed, NBC's The Wall was played and it all added up to the Best Feb Ever.