The BUSH2020

LOCATION: 357 Canal St, NYC | CLIENT: Flamingo/Harry’s

The Event:
When launching their new product, pubic hair growth serum & conditioner, Flamingo also wanted to bring social attention to the uncomfortable conversation of women’s pubic hair right into the public eye. They did this by launching their own campaign, The Bush 2020: Supporting America’s Growth. Like any other political campaign, Flamingo brought in a PAC, campaign microsite, and campaign posters and branding.

To add to this campaign we created a campaign headquarters right on Canal Street. The HQ was filled with everything needed in an early 80s campaign office, but with a Flamingo twist. The streets and windows scaled with posters drew in the street crowd, and once inside, they were surrounded by merchandise, filing cabinets filled with pubic grooming techniques, and numerous areas for an Instagram opportunity. The HQ took the campaign to the next level, providing people with take-home swag, and a picture to post and get on board with Flamingo’s new social movement.