Denny’s It’s Diner Time

LOCATION: New York City | CLIENT: Anomaly/ Denny’s  

The Event:

To help give New Yorkers a jolt of coffee after losing an hour of sleep to daylight savings time

The Solutions
We created an interactive billboard and placed it in the middle of Flatiron Plaza. Guests were invited to step up to the billboard and use one of the six flowing taps to pour themselves a cup of coffee.

The Takeaway
Thousands of people stopped by to grab a free cup of Denny’s signature coffee on their way to work. Many grabbed pictures of the self service coffee on tap while some sat down at the bar stools to enjoy the scene and take in a nice cup of coffee