CLASH OF CLANS: THE BUILDER BUILDS

LOCATION: NY, LA, LONDON | CLIENT: SUPERCELL | AGENCY: BARTON F. GRAF

The Event
In three cities over three weeks the oversized creations of the character of The Builder in Clash of Clans appeared in real life.

The Solutions
Custom structural sculptures were designed and build over scale in a short time. Each location required permitting, location scouting and an interactive structural element for the public. In new York a giant phone charging Tesla tower was erected, in London huge wind blowers with moving bellows blew cold air, and in Los Angeles water turrets allowed you to shoot your friends from 30 feet away.

The Takeaway
Thousands interacted with the sculptures and fans came from several countries to take pictures. Impressions and coverage were high as well as fan love.

Press

Adweek / LA Times / Fast Company / Creativity Online / Touch arcade / clash of clans

Gamasutra - Supercell taps Facebook's new AR tech to promote Clash of Clans

Develop - Clash of Clans spawns AR builder for anniversary

VRFocus - Clash Of Clans Gets AR Facebook Filter

Pocket Gamer - Supercell partners with Facebook on Clash of Clans AR experience to celebrate the games' five-year anniversary

Pocket Gamer - Facebook and Supercell team up to bring Clash of Clans' Builder into AR

VR Developers Conference - Facebook and Supercell team up to bring Clash of Clans Builder into AR

Droid Gamers - Clash of Clans builder has returned as a Facebook AR app

Loud Games - FACEBOOK AND SUPERCELL TEAM UP TO BRING CLASH OF CLANS’ BUILDER INTO AR

2p - Clash of Clans: Our Beloved Builder Comes Back at Facebook AR App