Steve’s Ice cream

LOCATION: ICA Boston | AGENCY: Forsman & bodenfors

The Event:
The centerpiece of Steve’s Ice Cream relaunch was the brand’s partnership with artist Dan Lam and Boston's Institute of Contemporary Art (ICA), to
create a fully interactive art exhibit that took over the museum’s harbor-facing facade. Over the course of the summer, on June 9th, July 5th, and August 2nd, Steve’s partnership with Lam and the collaboration with the ICA brought her colorful, gloopy, often oozing sculptures to life on a scale that Lam hadn’t been able to execute before. Rather than asking viewers to stand back and look at her work, the exhibit encouraged audiences to touch and play with her pieces, which are crafted with unexpected textures, colors, and materials not usually found in the art world. And of course, copious free samples of some of Steve’s most creative flavors were served.