SOS: A Human
LOCATION: New York | CLIENT: Society of Spectacle
The Event:
The A. Human store was created to bridge the gap between art, science fiction, and entertainment. The space was an abstraction of the core idea of body modifications, and how they evolve and grow with nature rather than against it. The inspiration of the space was rooted in nature and how living in balance is a crucial part of our future.
The Solutions:
Transformation of a white box studio into an event space including, projection mapping & light programming, live actors with prosthetic makeup, lightboxes, Instagram rooms, a live beating heart, 3D printed sculptures, and an exit through the gift shop.
The Takeaway:
Fantastic press, great throughput, and a series of photos that the world could not forget.
